Providing timely, science-based nutritional and management recommendations for the beef and feed industries.


To utilize science, experience, and our God-given abilities to improve the success and way of life for our clientele and ourselves by creating synergistic consulting relationships that improve production efficiency and contribute to the betterment of agriculture and society.


God, Family, Neighbors, Clients and Animals (enthusiastically serve all and celebrate their success)

Help people every day, regardless of who they are or what they do

Always maintain Honesty, Integrity and Humility

Strong Work Ethic (under promise and over deliver)

Maintain a positive attitude (awareness but not fear of competition, markets, weather, etc.)

Find solutions through research, data and observations

Give back to our Industry, Communities and Young People

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